PHILIPPINE technology product distributor Axis Global Technologies Inc. has announced its entry into the mobile application business through subsidiary Axis Global Interactive, the company said.

This was after it acquired a license to locally sell a group text messaging service, dubbed Moblabber, developed by San Francisco-based Feedtext Inc.

Feedtext Inc. is a web and mobile entertainment company that develops consumer and business applications for media companies and wireless carriers in North America.

The local firm is now working with a local mobile phone operator in the testing of the new mobile phone service, Axis Global Interactive marketing manager Richelle Chan, in a telephone interview.

Chan said the service will become available to all networks by next year.

Moblabber allows people to send a broadcast text message to groups they have created. The service can be accessed both from the web and the mobile phone.

"When Feedtext launched Moblabber, I knew I had to get in touch with the people behind the application. I knew it's something that the Philippine market will find extremely useful since it touches a core need and the application has distinct features that the market will surely enjoy and appreciate," Ricky Sy, chief executive officer of Axis Global Interactive, added in a statement.

Citing National Telecommunications Commission figures, the company said that there are about 250 million text messages sent a day, with local telecom companies earning US$5 million everyday on SMS alone (with cost at US$0.02 per SMS),

"When we pitched the idea to Feedtext, their decision was almost immediate. The Philippines, having been one of the major players in the APAC market in this particular industry, carried a lot of weight in their decision," Sy said.

Chan said Axis Global Interactive was formed to develop more Filipino-developed mobile phone applications in the country.

The company currently maintains its own WAP portal, where people can download mobile contents such as wallpapers, themes, screensavers, logos, picture messages, ring tones and games.

The new videotone is the next generation ringtone with video and sound to announce incoming calls. When a call is coming in, a video (picture and audio) is played on the screen and over the loudspeaker. Video tone replaces the traditional ringtone by integrating video and sound for. It also has an auto load feature once the phone is turned on. It allows user to assign a different video or as many videos to any person or to a group profile. The name of the caller will be displayed over the video if it is stored in the phone book. Missed calls are also displayed after the video tone.

VIDEO TONE can be downloaded through SMS and wap. For SMS downloading, the video player must first be downloaded with the keyword VT PLAYER and send to 2625 for Smart subscribers before accessing the available music videos.

Downloading the player will cost P30. Enjoy the perks! A free video is given when the video player is downloaded. Users can also choose from a wide array of music videos to run with their Video Tone Player. To be able to view the list of music videos available for download, type the keyword VT LIST and send to 2625. Take control of your ringtone and choose from the current list of available music videos for Smart - Hanggang Kailan, Lose Control, Maybe, You Make Me Sing and Let the Love Begin. It makes you enjoy the music while watching your favorite local artists sing in your own mobile.

Each music video costs P30 to download. For wapsites, video tone can be accessed through Smart’s wap portal under WAPPY wap site (placed under OTHERS). Compatible handsets for downloading are Nokia 3230, Nokia 6260, Nokia 6600, Nokia 6620, Nokia 6630, Nokia 6670, Nokia 6680, Nokia 6681, Nokia 6682, Nokia 7610, Panasonic X700, Panasonic X800, Samsung D720 and D730.

MANILA, PHILIPPINES -- Philippines-based Axis Global Interactive Inc. (AGI) is offering a group text messaging service to local customers. This was after it acquired a license to locally sell a group text messaging service, dubbed Moblabber, developed by San Francisco-based Feedtext Inc.

The company said the service will be available initially to Smart subscribers, under the brand Moblabber Philippines.

In an interview, Axis Global Interactive marketing manager Richelle Chan said the service is currently being tested in other mobile networks.

Moblabber Philippines is dubbed as "a fun and useful social networking service geared for both web and mobile phone interaction made available to the Philippine market."

Smart subscribers can now sign up for free to the service. Upon activation, they can enjoy individual posting of messages and sending of messages to members of their group.

Users can register online or through the text-messaging, the company said.

Moblabber allows subscribers to create user profiles and join interest-centric groups, upload photos, send and receive messages to members of groups -- all using a mobile phone.

Also a mobile social networking service, Moblabber hopes to offer quicker communication system to enable subscribers to broadcast messages to multiple recipients, simultaneously.

After signing up at the Moblabber website, users can start creating groups. They can also start sending email invites to friends.

Smart users can register by typing "BLAB (nickname)/(password)" then send to 2625.

"Service is initially available to SMART subscribers, other carriers to follow in the next few weeks. Once a member, they can now make use of the rest mobile features," the company added.

Axis Global Interactive is a subsidiary of Philippine technology distributor Axis Global Technologies

Axis Global Interactive, Inc. (AGI) announces the release of Moblabber Philippines­—a fun and useful social networking service geared for both Web and mobile-phone interaction made available to the Philippine market.

With the introduction of Moblabber Philippines, individuals are free to sign up for the service and upon activation, will enjoy individual posting of messages and sending of messages to members of their group. Individuals can register either online or through the text-messaging version on their mobile phones.

True to the Moblabber spirit, along with the standard features, subscribers are able to create user profiles, create and join interest-centric groups, upload photos, send and receive messages to members of their respective groups all through the use of their mobile phones.

The individual can avail of the free sign up on the Moblabber website (www.moblabber.­com.ph) and start creating groups. Then they can send out e-mail invites to their friends to increase their group’s member base. You can even register for free via mobile phone by just texting: BLAB / to 2625. Service is initially available to Smart subscribers, other carriers to follow in the next few weeks.

MANILA, PHILIPPINES. February 22, 2007 – Axis Global Interactive, Inc. (AGI) announces the release of Moblabber Philippines (http://www.moblabber.com.ph). Moblabber Philippines is a fun and useful social networking service geared for both web and mobile phone interaction made available to the Philippine market.

With the introduction of Moblabber Philippines, individuals are free to sign up for the service and upon activation, will enjoy individual posting of messages and sending of messages to members of their group. Individuals can register either online or through the text-messaging version on their mobile phones.

“These are exciting times for the Philippine web apps and mobile industry. We see Moblabber Philippines as a great step towards increasing real-time communication of any community”. shares Karlo Aquino, Business Development Director of Axis Global Interactive .”

True to the Moblabber spirit, along with the standard features, subscribers are able to create user profiles, create and join interest-centric groups, upload photos, send and receive messages to members of their respective groups – all through the use of their mobile phones. A subscriber only needs a phone from a supported Philippine carrier that’s capable of sending and receiving text messages to avail of the service.There is a considerably rich market of mobile phone users in the country and text messaging is a widely accepted form of communication, and the ratio of PC to individuals is continually rising.

The Philippine society is subdivided into communities and organizations consisting of individuals who are comfortable around mobile messaging, thus recognizing the advent of a demand for group messaging applications. There is a solid demand for these people to stay connected and be informed within their chosen circle. With the increasing trend in mobile and wireless technology, more and more individuals opt for products and services that can serve their need for mobility and cater to their niche and that’s where Moblabber steps in.

Moblabbler Philippines offers a personal touch in peer connection. The service will aid in creating an easy-access, user-friendly and reliable content delivered straight to your mobile phone kind of experience. It promises a dynamic and creative way of keeping in touch. It allows you to communicate quicker to everyone on your contact list by enabling you to send one message to multiple recipients simultaneously.

The individual can avail of the free sign up on the Moblabber website (www.moblabber.com.ph) and start creating groups. Then they can send out email invites to their friends to increase their group’s member base. You can even register for FREE via your mobile phone by just texting BLAB < nickname >/< password > to 2625. Service is initially available to SMART subscribers, other carriers to follow in the next few weeks. Once a member, they can now make use of the rest mobile features.

Axis Global Interactive, a subsidiary of Axis Global Technologies, is an “ideas” company aimed at providing consumers and companies with new and exciting mobile entertainment content in the Philippine market. The company has its own wap portal – WAPPY featuring a wide collection of mobile contents such as wallpapers, themes, screensavers, logos, picture messages, ringtones and games cater to the needs and desires of mobile subscribers.

Axis Global Interactive, Inc. (AGI) announces the release of Moblabber Philippines­—a fun and useful social networking service geared for both Web and mobile-phone interaction made available to the Philippine market.

With the introduction of Moblabber Philippines, individuals are free to sign up for the service and upon activation, will enjoy individual posting of messages and sending of messages to members of their group. Individuals can register either online or through the text-messaging version on their mobile phones.

True to the Moblabber spirit, along with the standard features, subscribers are able to create user profiles, create and join interest-centric groups, upload photos, send and receive messages to members of their respective groups all through the use of their mobile phones.

The individual can avail of the free sign up on the Moblabber website (www.moblabber.­com.ph) and start creating groups. Then they can send out e-mail invites to their friends to increase their group’s member base. You can even register for free via mobile phone by just texting: BLAB / to 2625. Service is initially available to Smart subscribers, other carriers to follow in the next few weeks.

MANILA, Philippines -- A Philippine company has introduced a mobile social networking and bookmarking service that allows users to send anonymous text messages to people they admire.

This is designed with the young users in mind who might want to send messages to their crush. They can even send [virtual] flowers via the web-based interface that will also be sent to the recipient's mobile phone, Richelle Chan, marketing head of Axis Global Interactive (AGI), the local company introducing the service.

Although it is currently limited to Globe and Touch mobile subscribers, the service hopes to break into the local market, which is now known for its young and sophisticated mobile phone users.

AGI said the service, dubbed Hobnobster Philippines, aims to attract both online and mobile Filipino users to the service. It only requires users to register at www.hobnobster.com.ph.

Developed by Feedtext Inc, Hobnobster Philippines is a counterpart of a US-version (http://www.hobnobster.com), which is currently available in the US, according to local partner AGI.

Hobnobster is both a web and mobile application that allows people get messages, interact with other users through member profiles found in the network. It is almost similar to having Friendster and Multiply.com on your mobile phone.

Hobnobster users can stay connected even they're mobile through text messaging.

People can get information about people who register specially those that match their interest or age group, added Chan. They can also send anonymous text messages.

The system, however, allows users to block unwanted users.

We aim to introduce a fusion of technologies into the social networking scene in the country, Chan said, adding that the local company hopes to fill in the need for mobility while addressing a person's ability to stay in touch.

Since Hobnobster is a web and mobile application, a message sent from the web directly to the mobile phone of a member ensures a better and immediate interaction.

There are options for achieving maximum user experience; a member has the ability to liven things up by sending Icebreakers in the form of a Hobnobster smiley, hug, flower, anonymous and personalized text messages. Importantly, it has not overlooked the issue of privacy; the application will allow members to block messages from unwanted members.

The application provides a great option to connect and converse with opted peers, allows subscribers to endorse their own customized profiles, and offers unique and clever ways to intermingle with the use of active contact features, complete with web and mobile options, Chan said.

It gives you options on how to keep track of the profiles that caught your eye, one is to add them to your list for immediate contact or, two, bookmark them for future communication. Moreover, your contacts and visitors will see these bookmarked profiles. You'll be able to keep track of profiles that have sent you anonymous messages or, even better, you can utilize the Unmask feature to expose his or her identity. With all these elements, you'll find that it's highly entertaining and safe!

The individual can sign up on the Hobnobster Philippines website http://www.hobnobster.com.ph and start meeting new friends. You can also join by texting HOB REG to 2800.

Service is initially available to Globe and Touch Mobile subscribers, other carriers to follow in the next few weeks.

AGI also offers the service, Moblabber Philippines (http://www.moblabber.com.ph), a group messaging application.

Axis Global Interactive Inc. (AGI) takes the local online social networking scene on a different ride as it introduces a new, web-based application: Hobnobster Philippines (http://www.hobnobster.com.ph).

The application is the Philippine counterpart of Hobnobster (http://www.hobnobster.com), which is currently available in the US.

The application is a web and mobile social networking and bookmarking service where individuals get to message, mix, and mingle with individuals of their choice by making use of the distinct features and search applets that ensure fast navigation through the member profiles found in the network. Similar to a dating site, Hobnobster enables individuals to get to know other people better without having to meet them in person first.

For maximum user experience, Hobnobster allows members to liven things up by sending Icebreakers in the form of a Hobnobster smiley, hug, flower, anonymous and personalized text messages to a crush, a friend, or simply someone they find interesting. It also has not overlooked the issue of privacy; the application allows members to block messages from unwanted members.

Hobnobster can generate quality connections online and can help individuals stay connected even when on the move with the use of the text-messaging feature of a mobile phone. It addresses the need for mobility with the integration of this particular feature as the main communication platform for members. Since Hobnobster is a web and mobile application, a message sent from the web directly to the mobile phone of a member ensures a better and immediate interaction.

We aim to introduce a fusion of technologies into the social networking scene in the country, shares Richelle Chan, Marketing Head of AGI. AGI is striving to fill in the need for mobility while addressing a person’s ability to stay in touch, hence, the availability of the mobile messaging feature in Hobnobster.

The application provides a great option to connect and converse with opted peers, allows subscribers to endorse their own customized profiles, and offers unique and clever ways to intermingle with the use of active contact features, complete with web and mobile options, Chan further explains. It gives you options on how to keep track of the profiles that caught your eye; one is to add them to your list for immediate contact or, two, bookmark them for future communication. Moreover, your contacts and visitors will see these bookmarked profiles. You’ll be able to keep track of profiles that have sent you anonymous messages or, even better, you can utilize the Unmask feature to expose his or her identity. With all these elements, you’ll find that it’s highly entertaining and safe!

Hobnobster is the perfect choice for web and mobile social networking needs for individuals who regard multi-faceted interactivity with significance. With this application, the possibilities for a fun web and mobile networking and hook up experience are endless.

Individuals can sign up on the Hobnobster Philippines website (http://www.hobnobster.com.ph) and start meeting new friends. They can also join by texting HOB REG to 2800. Service is initially available to Globe and Touch Mobile subscribers; other carriers will follow in the next few weeks.

AGI also offers the service, Moblabber Philippines (http://www.moblabber.com.ph), a group messaging application.

Axis Global Interactive, a subsidiary of Axis Global Technologies, is an ideas company aimed at providing consumers and companies with new and exciting mobile entertainment content in the Philippine market. The company has its own WAP portal – WAPPY featuring a wide collection of mobile content such as wallpapers, themes, screensavers, logos, picture messages, ringtones and games that cater to the needs and desires of mobile subscribers.

MAKATI CITY, Philippines -- Local companies can now create their own marketing campaigns using both the short messaging service (SMS) and the Internet, a Philippine mobile applications provider announced this week.

Launched last month, Axis Global Interactive (AGI) said it has created a free mobile marketing service, called TextPlatform that hopes to provide local companies with a user-friendly communication platform that is also easy to manage.

Local firms can use the service for free to send SMS alerts to targeted subscribers, said Richelle Chan, marketing head of AGI, in a telephone interview.

SMS alerts can be in form of news of a product or company, event or a sale, current promotions or any updates, she said.

Chan said AGI is currently in discussions with local companies interested to use the service. She declined to disclosed which companies are interested.

Asked how the local company intends to make business out of this free service, Chan said the end-users who will be subscribing to the service will provide income for AGI.

AGI said the service is initially available to Smart and Sun Cellular subscribers.

AGI has also rolled out other mobile applications, including Moblabber Philippines, a group messaging application, and Hobnobster Philippines, which is a web and mobile social networking service.

AGI is a subsidiary of Philippine computer distributor Axis Global Technologies.

Axis Global Technologies is now using the service to promote some brands like Creative Labs, Olympus, among others, Chan said.